“This technology is in its infancy now. However, it has great potential. This technology will be used in a lot of areas”
New technologies are always introduced as an ‘awesome thing’. Some of the new technologies attract people. However, after that period, new technologies face a cold reality. Many new technologies disappear quietly. Some of them are widely used.
After the famous movie ‘Avatar’ was released in 2009, the stereoscopic 3D technology became very popular. Various TV manufacturers launched new TVs that support stereoscopic 3D. Games that support stereoscopic 3D were released as well. Major TV companies in South Korea aggressively promoted their products.
But now, the stereoscopic 3D technology is not getting attention at all. 4K (UHD), 'OLED display’, and 'Quantum dot display' are important topics in the TV industry. Contents that support stereoscopic 3D are gradually disappearing. Some companies have turned to produce contents that support VR headsets.
How about Virtual reality (VR)? Many people thought that VR technology combined with smartphones and gaming devices would show something new. However, VR still has not grown big enough, due to lack of contents. The ‘Gear VR’ that Samsung released does not appear in the new smartphone launch event of Samsung anymore. Some companies are developing VR contents, but VR industry is growing at a slow pace.
And what about Augmented Reality (AR)? In 2016, the mobile game 'Pokemon Go' was very popular worldwide, and AR technology attracted huge attention. But that was it. Another game like 'Pokemon Go' has not come out.
Recently, Microsoft launched Mixed Reality (MR) devices. Mixed reality is a mixture of VR and AR. The visual effect is good. However, there are few contents that support MR. and the price is so high that the devices are not popular.
There is only one reason for this. It's just a lack of content. The new technology is only an attraction to enjoy a few hours. The important thing is to create an environment that developers can earn money. If not, the technology eventually disappears. The answer to the Virtual reality and Augmented reality markets that have been in the same place for several years is to create a good environment for developers. There is no other miraculous solution.
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