PUBG CORPORATION has become one of the most famous game companies in the world with the success of PlayerUnknown's Battlegrounds(PUBG) and PUBG Mobile. And Krafton, the parent company of PUBG CORPORATION has attracted the attention of a lot of investors in recent years. In the second half of 2020, Krafton’s new PC MMORPG Elyon will begin to roll again. It is noteworthy whether Krafton will be able to leap once again with various new works starting with Elyon.
Krafton’s annual sales have exceeded 1 trillion KRW for the past two consecutive years. This is due to the popularity of PlayerUnknown's Battlegrounds(PUBG) and PUBG Mobile of PUBG CORPORATION in major countries around the world. Krafton, the parent company of PUBG CORPORATION has become a famous game company with the success of the two games. And Krafton(formerly Blue Hole) has also become one of the hottest company in recent years. There have been reports that Chinese company Tencent has bought more stake of Krafton.
Kraftton's 1Q earnings are also good. Quarterly sales increased by 98%(year-on-year) to 508.2 billion KRW, and operating profit increased by 255%(year-on-year) to 352.4 billion KRW. Starting in 2Q, the sales of the mobile game Tera Hero, which released in South Korea in March, will be added in earnest.
If Krafton achieves this performance every quarter of this year, their annual sales could exceed 2 trillion KRW. As the popularity of PUBG Mobile continues to be maintained in major countries around the world, it is expected to achieve good results in the second to fourth quarters.
Meanwhile, it has been reported that Krafton is preparing for listing. Krafton is a company that has been very hot in the game industry, they will likely attract a lot of attention of many investors. In March, Kim Chang-han, who led the development of PlayerUnknown's Battlegrounds at PUBG CORPORATION, was appointed as CEO of Krafton. A lot of analysts think the appointment as a move for Krafton's listing.
For Krafton, the most important game in the second half of 2020 would be Elyon. Kakao Games Publishes this game in South Korea. Their goal is to launch this game in this year. Kakao games conducted a closed beta test of Elyon last April and received a good response from testers.
And Elyon will be tested again on July 26th. As the response from the April test was good, users' expectations for this test in July are also high. When this test is over, there might be some outline of the timing of the launch.
Krafton is preparing a number of new games. Prologue is a new project that is led by Brandon Green, who was a key person in the development of Battle Ground. XTRM project is a new project that is being developed based on the world view of PlayerUnknown's Battlegrounds by PUBG CORPORATION. And there is a new work being developed by a studio called 'Strike Distance' . In Japan, the mobile game Big Bad Monsters will be released on the 24th Jun.
Among these various new works, the first game to be released in South Korea is expected to be the PC MMORPG Elyon. Kakao Games, which is the publisher in South Korea, recently announced that it would push forward the listing again, so both companies will do their best to success of Elyon. It is noteworthy whether Krafton and PUBG CORPORATION which became famous game companies, will be able to leap once again with Elyon and numerous new works.
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