Mobile games that was developed based on Onmyoji have failed, one after another. Onmyoji Arena, Onmyoji: Baek Moonpae and the recently released Onmyoji: Yokai-ok are not listed on the Chinese App Store sales rankings as of the 13th.
Onmyoji is a mobile RPG released by Netease in 2016. It has been popular in China for last four years. It was also released in South Korea by Kakao Games in 2017 and was popular. However, numbers in South Korea declined, and Onmyoji ended on September 22nd.
NetEase, which developed the Onmyoji, has steadily released mobile games that are developed based on Onmyoji in China. First of all, mobile MOBA game Onmyoji Arena was released. However, it didn’t go well in China. It has not been listed in the sales rankings in China. The game has been also released in South Korea, but the results were poor.
In December 2019, NetEase released Onmyoji: Baekmunpa in Chian. Onmyoji: Baekmunpa is a mobile card battle game that is developed based on Onmyoji. NetEase provides Blizzard Entertainment's games to China, including card battle game Hearthstone. It is presumed to have introduced a card battle game using the know-how gained while servicing Hearthstone to China. At the beginning of its launch, Onmyoji: Baek Moonpae ranked 12th to 14th in China's app store sales. However, this momentum did not last long, and now it is not be found in the sales rankings.
On September 17th, Onmyoji: Yogoeok was released in China. Onmyoji: Yogoeok is a casual mobile game that is developed based on Onmyoji. Although it is a casual game, it is ranked 5th to 10th in Chinese app store sales ranking. But this game didn't last long in sales ranking either. From the end of September, the sales began to decline sharply, and in October it was no longer found in the sales rankings.
As a result, all three mobile games that are developed based on Onmyoji, have failed in China. At the beginning of the launch, they were popular. But they were not able to sustain that momentum. This is in contrast to Onmyoji, which has been steadily popular in China for four years. NetEase would like to expand Onmyoji to various genres, but it did not go as intended.
It is unclear whether NetEase will be able to develop another Onmyoji-based mobile game in the future. At least for the time being, it would be difficult to develop new project that is based on Onmyoji.
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