CD PROJEKT RED's new game 'Cyberpunk 2077' is in controversy around the world.
'Cyberpunk 2077' is an open world action game developed based on the TRPG 'Cyberpunk 2020' created by Mike PondSmith. The developer has poured huge marketing costs around the world, emphasizing that characters created based on famous movie star Keanu Reeves appear in the game. It is known that more than 350 billion won was invested in this game.
However, the evaluation of this game has been extremely mixed. The PC version received a relatively decent evaluation, but the console version was quite bad. The console version has a lot of fatal bugs that made it almost impossible to enjoy the game. It turned out that everything that CDPR have shown before the game was released was the PC version, and the console version had a lot of problems.
In addition, CD PROJEKT RED(CDPR) said it would be worth playing the game multiple times, as there are so many selections within the game. In reality, however, only 2% of all selections in the game were found to affect the game story. It's different from CDPR's ‘The Witcher3’, which offered many selections.
The biggest problem was the quality of the console version. There were too many bugs in the game, and users got angry. CDPR postponed the release of this game three times, and they said that user could have the same experience on PC and console. But that didn’t happen.
CDPR has announced that it will provide refunds for console versions sold online at the PlayStation Store and Xbox Store. However, it turned out that CDPR unilaterally announced it without consulting with Microsoft or Sony, which operated each store. It was not that the user who applied for the refund could receive a refund unconditionally.
CDPR has become famous for its ‘The Witcher’ series, which has been released since 2007. The quality of the game was excellent, and even after its release, it received good reviews from users around the world, adding various contents for free. However, it took less than a week for the trust that had been built up to disappear.
In South Korea, public perception of CDPR was very good. In particular, after it was announced on October 9, 2020 that 'Cyberpunk 2077' also supports Korean voice, many users cheered. However, immediately after the game was released, public perceptions of 'Cyperpunk 2077' and CDPR rapidly deteriorated.
CDPR's share price also fell. CDPR's stock price, listed in Poland, fell 30% for six days after the release of 'Cyberpunk 2077'. The four founders who owned CDPR's shares lost a total of $1 billion. CDPR said that pre-order sales exceeded 8 million units, and that the break-even point was already reached on the day of launch. However, the four founders suffered more damage from the stock price decline. It's a result of spending a lot of marketing budget on games that should have been sold with ‘Early Access’.
What users want is a good-quality, fun game. If CDPR had honestly revealed the content and development status of the game, users would have been understood and waited. In this respect, CDPR should have either not released the console version of 'Cyperpunk 2077' or delayed the release of the console version.
People play games to have fun. If a serious problem arises while playing the game, and the user is annoyed, that game is worthless. I hope that this situation will serve as a prime example for domestic game companies, especially those that are making AAA games.
김창훈 기자 firstname.lastname@example.org
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