The highest virtue in capitalism is competition. When many companies compete to get more consumers, innovation occurs in the process. The performance and quality of the product goes up and the price goes down. As more companies compete more fiercely, the benefits increase, so systems and laws that promote competition are highly valued.
However, this kind of competition is not purely pure. Sometimes, the direction can be strangely changed by excessive competition. If it goes in a direction that is not for the benefit of consumers, it may actually impair market function and reduce consumer benefits. In particular, if you go in the direction of eliminating competing companies without competing with consumers, the side effects will increase.
In that regard, the recent feud between Intel and Apple is worth noting. Because they are not heading towards better competition for consumers. First of all, it started with Apple breaking up with Intel, which had been supplying core computing chips used in desktop products such as MacBooks and iMacs. When the performance of the Intel chip, which had been neglected in technology development, deteriorated, Apple announced that it would develop the M1 chip by itself in order to achieve better performance and migrate to this chip entirely over the next three years.
So far it's good After that, Intel can release better performance chips through research and development. Apple can constantly compete with Intel chips with its own chips. Later, Apple may shake hands as Apple acknowledges Intel's performance gains and returns to adopting Intel chips. That way, as the two companies shake hands, the consumer gets a better-performing product, and everyone wins.
However, the situation is not unfolding that way. On June 1st, Intel launched a blatant anti-Apple campaign. It was at the event where the two latest 11th generation H-series laptop processors were announced. In a press conference with top performance strategist Ryan Schrout, Intel argued that the poor gaming experience of Mac devices makes Intel-based Windows devices superior.
It also ridiculed Apple's M1 chip, stating that the most popular games don't run on macOS. They even claimed that the 11th-gen Core i5 H-series offers better gaming performance than the most powerful MacBook Pros.
Relatively, let's say that Intel, which received a notice of separation from Apple, could do this because of its pride. What is Apple's response? According to a media report on June 12, some features of MacOS Monterey, a new operating system that Apple will officially launch in the second half of this year, will not work on Macs with existing Intel processors.
However, Apple cannot clearly explain why the functions of Macs equipped with M1 chips are different from those of existing Intel processor-based Macs. It is not a difference in the performance or function of the chip, but the same MacBook, but it is suspected that the Intel chip is not inserted because it is 'unpleasant'.
The corresponding 'Live Text' function is a function that can recognize letters and numbers such as English and Chinese included in pictures and copy them or make direct calls. It's a feature that Intel chips have no reason to specifically be unable to implement. As of the 11th, more than 700 comments have been posted on the MacRumors forum, criticizing it as an attempt to culling Intel Macs.
Apple said at its WWDC 2020 keynote last year that it will "support Intel-based Macs over the next few years and continue to release new macOS." In less than two years, MacOS Monterey is trying to discriminate by giving up feature support.
Intel and Apple are global companies with millions of users around the world. It is also a company that leads the core of the current IT industry. It is very unfortunate that such a company forgets its goal of competing for consumers and moves in such a way that it is only good for me to kill others.
Why should consumers suffer the damage caused by the feud between the two companies? Intel could be gentle with criticism that Apple would eventually return to Intel chips because of improved gaming capabilities and overall performance, and that the company would continue to innovate.
Apple was able to finish it to the extent that the new operating system will support the feature, but it may be a bit slow or incomplete compared to its own due to the limitations of Intel chips. The two companies that fail to do so have lost their most important virtue. I hope Intel and Apple return to their goal of competing for consumers.
김창훈 기자 email@example.com
<저작권자 © 게임뷰, 무단 전재 및 재배포 금지>