Chinese games are showing various vicious behaviors in South Korea. ‘Immortal Soul’ recently released in South Korea shows these vicious behaviors comprehensively.
SPGAME released the mobile MMORPG 'Immortal Soul' in South Korea on the 26th. Even before the game was released, controversy arose due to advertising. Advertisements for 'Immortal Soul' that can be seen on various social media sites include play videos of various famous games. These advertisements showed the famous game play video as if it were the play video of 'Immortal Soul'.
The games whose play videos were stolen include Line Games' 'Undecember', Nexon's 'Vindictus', NCsoft's 'TL', Sony's 'Horizon: Forbidden West', Capcom's 'Monster World: Iceborne', Square Enix's 'Forspoken'.
It was reported that other game play videos were used in game advertisements, but their behavior did not stop. When the game was released in South Korea, new advertisements continued to appear. In the end, several Korean game companies and Sony announced that they would take action against this advertisement.
The reality of the game was also revealed. It was a typical Chinese MMORPG with automatic progression. Users commented on the official lounge, "I thought it would be fun to see the advertisement, but the advertisement was a scam", "It was a typical trash game", "The game description is poor, but paid items are explained very well"
When I looked at the contents of the terms and conditions, I was more dumbfounded. There is a content that you should not steal the game or use the game commercially. There is also a content that the game service company will not do anything prohibited by the law and terms and conditions. Then, what are those advertisements that have been appearing online for a while? This is a typical double standard.
And mobile games released in South Korea must comply with the mobile game standard terms and conditions established by the Fair Trade Commission. In the terms and conditions, there is a provision that individual notification of the date and reason for suspension of service, compensation conditions, etc. must be made 30 days before the service of the mobile game is terminated. In addition, when the service is terminated, there is a provision that the amount equivalent to the content must be refunded in accordance with the 'Content User Protection Guidelines' for paid items that have not been used by the user or whose period of use remains.
However, if you look at the terms and conditions of 'Immortal Soul', it is written that "the game service will be notified on the homepage 30 days before the end, and if there are unavoidable circumstances that cannot be notified in advance, it can be notified after the fact." In addition, there were only refunds for overpayments, but there was no provision for refunds when the service was terminated.
The terms and conditions also state that if a user proceeds with a refund through the mobile store, the user's account may be suspended. It also informs you that there is a separate homepage that provides various payment methods and benefits. In other words, one company is doing what several Chinese companies have done individually through a single game.
Why does this often happen with Chinese games? According to a person familiar with the Chinese game industry, Chinese game companies have been unable to release games in China, so competition has intensified, and there are many cases in which they attract users with false advertisements when releasing games.
These advertisements are run by a professional agency, and the agency fee is based on the rate at which users click on the advertisement. As a result, agencies randomly use other game images to entice users to click on advertisements.
And the reason why this kind of behavior is happening is because the basis or method to sanction or punish this kind of behavior has not yet been properly established in Korea. So the amendment to the Game Industry Act must be passed quickly.
After attracting users with such false advertisements, Chinese companies terminate the service shortly after launching the game, and do not give a proper refund. This kind of behavior continues to appear in South Korea. Therefore, the political world needs to move quickly and prepare a basis and method to properly punish these companies. I see that as the fastest way to minimize consumer damage.
김창훈 기자 firstname.lastname@example.org
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