Chinese game has been falsely advertised in South Korea. This game became controversial as it ranked #1 in South Korean App Store sales.
Ujoy Games released the mobile game 'Pixel Hero' in South Korea on June 7th. 'Pixel Hero' was advertised through various channels such as YouTube and SNS before and after its release. However, the content of this advertisement was completely different from the actual game.
In an advertisement video for 'Pixel Hero', a dot-shaped skull boss from 'Blasphemous', developed by a Spanish indie game company in 2019, appears. In another advertisement video, the video of the action RPG 'The Unliving' released through Steam in November 2022 was used.
Also, among the advertisements for 'Pixel Hero', there is a screen similar to Bandai Namco Games' Taiko Drum Master. These ads promote 'Pixel Hero' as if it were an action RPG. However, 'Pixel Hero' is an idle game.
There was also criticism of the business model of 'Pixel Hero'. It is pointed out that it is a typical pay-to-win game. As a result, 'Pixel Hero' ranked first in sales in the South Korean App Store as of June 12th.
There is also an exaggeration of the number of free draws received after installing the game. 'Pixel Hero' advertised as if it provided 1,024 random items to all users at once. However, when I actually played the game, 10 random items per day were provided for 103 days.
When users pointed out this problem, Ujoy Games said, “The advertising company produced and distributed it without our consent” However, there is no realistic case where an advertisement is produced and distributed without the consent of the client.
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