NCSOFT CEO, Kim Taek-jin, visited G-STAR 2023, which kicked off today at BEXCO in Busan, South Korea. He visited the company's booth for the first time in eight years.
NCSOFT unveiled a variety of games this year, while operating experience booths with new games in various genres, including upcoming titles such as "LLL," "Project BSS," and "Battle Crush. These are strategic titles aimed at the global market and are available on various platforms including console, PC, and mobile.
"After eight years of not participating in G-Star, I was worried that our presentation would be lacking a lot. From last night to the early hours of this morning, I kept looking for anything missing from our scene," said Kim. "We want to introduce new genres and meet users of all ages, by participating in G-Star this year."
NCSOFT has been focusing on large-scale MMORPGs. However, the company's strategy is to introduce new games of various genres in the future. In particular, the company emphasized that it has a number of new games that are being developed by its internal development studio. As for when they will be released, the company is cautiously mentioning next year or the year after.
"We are planning to introduce a new game in a new genre every year. We want to present users with good games in new game genres, based on our years of experience. We have prepared a lot of games in various genres, as well as consoles, and we want to be recognized for having developed and refined our games for a long time based on more original ideas."
"This year's G-Star submissions are all casual games. If you would like to play the games and give us your feedback, you can help us grow to the next level," he added.
"We're trying to show a different side of our brand with 'LLL,' which is being developed as an MMO shooter instead of an MMORPG," he said. "We're very curious to see how our efforts in this new genre will be received."
Kim also talked about the changing Korean gaming market. "Recently, genres that have previously been marginalized in Korea, such as subculture and casual, have come to the forefront. Another generation is emerging, and their preferences for playing different game genres is changing," he said.
"There are shifting trends and changing genres that customers now want to play. At NCsoft, we're doing a lot of work as a company to understand how we can develop to address that change and how we can create a new culture."
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