Among Chinese game advertisements, there are advertisements that steal other games. This time, 'Immortal Soul', which SPGAME plans to release in South Korea, used other game videos as its advertisements.
SPGAME is posting video ads on various social media platforms to promote the game. The problem is that in this game advertisement, the play videos of famous games around the world are shown as if they were the play videos of 'Immortal Soul'.
If you look closely at the 'Immortal Soul' advertisement, it is a video with an interface attached to the play video of 'Horizon: Forbidden West'. This advertisement shows the play video of 'Horizon: Forbidden West' as if it were a play video of 'Immortal Soul'.
In addition, this advertisement shows a video of the main character unfolding shield wings and descending, showing that it is an area that can be reached by reaching a certain level.
Next is 'Monster Hunter'. ‘Monster Hunter’ is a hunting action game series developed by Capcom. Since its first release in 2004, it has been very popular around the world for 18 years, until the recent 'Monster Hunter: Rise'.
And 'Imortal Soul' stole the video from 'Monster Hunter: Iceborne'. As in the case above, the operation interface was attached to the play video featuring unicorns and gorillas, and an advertisement video was created as if you could enjoy the action of the colorful monsters in this game. From the outside, it looks like a fight between two monsters, but if you look closely at the gorilla, you can see the hunter hanging.
Next is FORSPOKEN. FORSPOKEN is an action RPG developed by Luminous Productions and distributed by Square Enix, and will be released on the 24th. 'Immortal Soul' also stole FORSPOKEN's play video, which has not yet been released. By attaching an interface to FORSPOKEN's play video released in the past, it is shown as if it were a play video of 'Immortal Soul'.
And that's not all. An unofficial Dark Souls4 aspect created by a fan using Unreal Engine 5 was stolen in the same way. Even the image of ‘Exile: Avenging Fire’, a game released by SPGAME, was used in the advertisement for ‘Immortal Soul’.
Chinese game companies continue to do this in Korea, but they are not punished. This is because there is no penalty clause in the relevant laws. Article 34 of the Game Act prohibits advertisements with content different from the content of the game that has been rated. However, there is no penalty provision for this. Although the advertisement self-review system is in operation, it is not binding on foreign game companies.
An amendment to the Game Act has been proposed to address this problem, but has yet to pass the National Assembly. And in December 2022, Congressman Kim Seung-soo proposed an amendment to the Game Act, which contains contents that govment can stop the service of games that falsely advertise games. However, there are many hurdles to overcome before this law can be passed and implemented.
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