[G-STAR 2025] KRAFTON Highlights Palworld Mobile and PUBG

Korea’s largest annual game show, G-STAR 2025, is set to kick off at BEXCO in Busan from November 13 to 16. One of this year’s biggest highlights is the showdown among major game companies, each unveiling their latest lineup of titles. KRAFTON, in particular, is ready to showcase its diverse creative initiatives, headlined by the official debut of its mobile adaptation of a globally popular game on the main stage.

KRAFTON’s new title for G-STAR 2025 is Palworld Mobile, a mobile adaptation of the global hit Palworld from Japanese developer Pocketpair, developed by PUBG STUDIOS under KRAFTON.

The original Palworld, which launched in Early Access on Steam in January 2024, became a global sensation, surpassing 32 million players worldwide within a year. At this year’s G-STAR, KRAFTON will showcase Palworld Mobile to the public for the first time, giving visitors a chance to experience the game firsthand across around 80 demo stations at its booth.

This year, KRAFTON is designing a theme park-style booth that brings the in-game elements of Palworld Mobile to life. Visitors will be able to enjoy an immersive experience that lets them step into the game’s world amid a vibrant, amusement park-like atmosphere. A KRAFTON representative stated, “G-STAR 2025 will serve as a stage where visitors can experience KRAFTON’s immersive gameplay firsthand in the real world.”

The main experience areas within the booth are designed as interactive zones that bring the game’s content to life. In the Pal Hunting Zone, visitors can use a rocket launcher to shoot at Pals, the creatures from the game, offering a hands-on way to experience the excitement of Palworld’s hunting system.

The Pal Capture Zone invites visitors to take on a fun challenge by tossing Pal plushies into moving Sphere baskets. In addition, a large photo zone featuring popular Pal characters such as Jetragon and Cattiva will be available, giving gamers the perfect spot to capture memorable photos from the event.

Visitors who complete missions within the booth will earn digital stamps and receive exclusive Palworld Mobile merchandise. Those who finish the entire stamp rally will be rewarded with limited-edition goods. This initiative reflects KRAFTON’s goal of bridging in-game and real-world experiences.

KRAFTON will also showcase content from the PUBG franchise. Within its booth area, an experiential rest zone called CAFÉ PUBG will be operated, themed after PUBG: BATTLEGROUNDS. Created in collaboration with the premium donut brand Old Ferry Donut, the café will offer limited-edition menu items inspired by the PUBG universe. Visitors can take a break between booth activities and enjoy a unique experience immersed in the world of PUBG: BATTLEGROUNDS.

KRAFTON has also set up an additional experience zone called the Secret Room Shooting Zone, designed to let visitors experience the survival gameplay of PUBG: BATTLEGROUNDS in real life. Through a special in-booth event, attendees will have the opportunity to earn additional rewards.

Notably, KRAFTON has organized a guest event featuring key developers from PUBG STUDIOS. Principal developers, including Kim Tae-hyun, Production Director of In-game, and Kim Sang-kyun, Head of the Development Division, will be present at the booth to engage directly with visitors. Through this initiative, KRAFTON aims to foster direct interaction and communication with gamers.

The scale and exhibition strategy of KRAFTON’s booth highlight its strong presence at this year’s G-STAR. Designed as a theme park-style space that brings the game’s world to life, the booth goes beyond a simple demo area to serve as a fully immersive entertainment zone. By incorporating Palworld Mobile’s in-game elements throughout the space, KRAFTON aims to let visitors intuitively experience the game’s unique charm and appeal firsthand.

The digital stamp rally system is another noteworthy feature. It encourages visitors to explore every experience zone, offering exclusive rewards to those who complete the rally and ensuring deeper engagement with the booth. The guest event featuring the game’s developers is also a strategic element designed to further enhance fan interaction and immersion.

In line with the G-STAR 2025 period, KRAFTON has prepared another special event, AIR PUBG: First Class. This premium offline event, themed around PUBG: BATTLEGROUNDS, will be held at the Culture Hall on the 9th floor of Shinsegae Department Store Centum City in Busan. The event will run from November 14 to 16, operating daily from 11 a.m. to 8 p.m.

AIR PUBG: First Class will be divided into two sections — the Play Lounge and the Special Lounge. The Play Lounge, which is free to enter, will host three sessions per day (11:00 a.m., 12:00 p.m., and 1:00 p.m.), with 64 participants per session. The Special Lounge is a ticketed area divided into Player Seats and Spectator Seats, requiring a reservation fee of KRW 10,000 and KRW 5,000, respectively.

The main highlight of the Special Lounge is the event matches featuring professional players and influencers. On November 15 and 16, two special guest matches will be held each day, with participants receiving exclusive on-site rewards. Both Part 1 (3:00–5:00 p.m.) and Part 2 (6:00–8:00 p.m.) of the Special Lounge program will also feature live cooking shows and meals prepared by renowned chefs, including Yoon Nam-no, Kim Poong, and Choi Hyun-seok, on their respective dates.

The guest lineup is another key highlight of the event. On November 14, Salute, Gyumin, and DIEL from DN FREECS, along with Inonix, Taemin, Loki, and Blackwalk, will appear. On November 15, EEND, Rain1ng, Type, and Heather from T1 will join Kimblue, Zucchini, Miracle, and Pio. Finally, on November 16, Tosi, BeaN, Orca, and F1ame from Gen.G, together with Kim Seong-tae, CEOPARK, KkaeBaki, and Oah, will take part in the event.

By bringing together top professional players and popular influencers, KRAFTON aims to engage the diverse fan base of PUBG: BATTLEGROUNDS. All event participants will receive AIR PUBG merchandise valued at around KRW 200,000.

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