KRAFTON Aims to Capture the Original Charm with 'Palworld Mobile'

KRAFTON’s Palworld Mobile, first unveiled at G-STAR 2025, is generating strong anticipation across both the South Korean and global gaming markets. As the hit original Palworld—which amassed 32 million cumulative players—expands onto a new mobile platform, the industry sees promising signs for another success.

The development team at PUBG STUDIOS, a subsidiary of KRAFTON, is earning praise for faithfully bringing the original’s core experience—collecting and raising mysterious Pals, exploring a vast open world, and enjoying the freedom of building and crafting—to the mobile platform.

Visitors who played the game at G-STAR 2025 noted that its finely tuned mobile controls and enhanced combat interface deliver gameplay that is both intuitive and deeply engaging.

The fact that Palworld’s distinctive world, charming characters, and sense of free exploration remain fully intact on a small screen shows that this project is not just a simple port, but a thoughtful reimagining.

The graphical quality further elevates expectations. The delightful Pal designs that pop up in small corners of the screen, the cartoon-textured environments, and the intuitively crafted UI deliver the level of visual polish mobile gamers have long been craving. The optimization for mobile—striking a balance between battery consumption and responsiveness—stands out as another major strength.

A particularly notable point is its mobile-specific content strategy. Palworld Mobile introduces an enhanced shooter combat system, a new battle experience that uses Pals as strategic skills, and features like a Plaza for cooperative play along with three-player co-op boss raids.

These refinements, which stay true to the original’s charm while catering to mobile players’ preferences, highlight the level of thoughtful care KRAFTON has invested in the project.

The momentum behind Palworld’s global success is also a major positive. Having already proven its popularity on PC and console, the franchise is well-positioned to expand naturally into the mobile gaming audience. Since its launch in January 2024, Palworld has amassed 32 million players within a year and achieved the third-highest peak concurrent user count in Steam history. This global foundation is expected to serve as strong driving force for its mobile debut.

Furthermore, KRAFTON’s push to diversify beyond its reliance on the PUBG IP is drawing attention. Following the launch of inZOI, the company has increasingly felt the need to broaden its portfolio, and Palworld Mobile carries strategic significance as a new revenue stream built on an external IP. Industry optimism is growing that this project—combining a globally successful IP with KRAFTON’s development capabilities—could serve as a breakthrough in addressing the company’s structural challenges.

The development team’s structured testing plan is also boosting confidence in the game’s potential success. The Closed Alpha Test, set to begin in December in South Korea and Japan, will serve as the first online showcase since development began.

The development team’s commitment to refining the game through user feedback ahead of its planned 2026 launch reflects a deliberate, steady approach to completing the project without rushing.

Its global rollout is also just around the corner. Given the worldwide popularity of the original Palworld, the mobile version is expected to spread quickly across multiple language markets and gaming communities.

With KRAFTON already holding the global license, mobile gamers not only in South Korea and Japan but also across North America and Europe are likely eagerly awaiting the launch of Palworld Mobile.

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